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What are the audio best practices?

We've got you covered on how to approach your audio creative. They will listen when you speak!

[Recommended audio ad length is 6-15 seconds]

  • Be in harmony: Our users stream while at home, in their cars, at gatherings... Adapt your communication to their activity & experience.
  • Be concise: Users might have their screens off. Make sure your message is straight to the point.
  • Be clear: Make sure your audience understands what is required of them. Have the right call to action & focus on 1 key message per ad.
  • Be relevant: Your ad will be running between songs, so ensure a smooth transition. Use the right voice & music to deliver your message.
  • Be a storyteller: Draw your brand story using audio to maximize engagement.
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